1) Be sure your content (photo / blog / discussions) are always
'tagged'. You can do that underneath each added piece of content,
also afterwards. A 'tag' is a 'label' explaining with key-words
what your content is all about.
We have ensured superb Google-ability off all tagged content by
using a number of techniques promoting quality, non-commercial
content. So if you tag a photo of a Bugatti e.g. with the key=word
'Bugatti' in 48 hours it will be on page 1 of the Google &
Yahoo indexes. People searching for 'Bugatti' on Google thus will
find your content on the ON and some of them will start networking
with you, thus creating a targeted network.
On our main page (top left) you can follow the Google-ability of
the ON content and thus follow the success of your tagging
strategy.
2 ) On the right, scrolling down a bit, you will find some small
widgets enabling targeted searches, they are also integrated in
our networking
toolbar. Those are deep-searches I have made searching within
popular social networks without having the need to have a huge
network anywhere, they source in 750 million profiles anywhere
online with one query. I you find a 'name' of someone, we have
other tools in our networking toolbar: www.opennetworkers.ourtoolbar.com
to find a phone number / email address that goes with that
name.