What a hit it is! Youtube.com created an instant success and a whole new opportunity in profiling. You are used to read about my web 2.0 business networking tests so at first you might be a bit astonished by my assessment that it is also a web 2.0 networking and business tool. That is because you know Youtube as a provider of short web videos, and you are right, it is but it can do a lot more for your business.. Imagine this: it is November 2008 and you have just logged into Google Earth. Going to your region you are searching for a web 2.0 professional who can help you streamlining your business from web 1.0 to web 2.0. Google Earth will not only give you the geographical location about those specialists in your neighborhood, it will also provide you with short video’s and other profile information. And yes, the videos will come from YouTube and Google video. By looking at the chosen profile you will also notice that this specialist is a member of a ‘networking group’. Clicking on it will show you the location of the other group members in both Real life and in the upcoming Google Life environment.. Well isn’t that exciting? Summary Youtube is one of the most exciting links for adopting a successful web 2.0 or a web 3.0 strategy. It is by no means complete, but it gives you a level of profile watching which is incomparable to other web 2.0 business portals and marketing tools. It doesn’t enable business or business services tough, it is purely a marketing tool. If you want personal advise regarding your online strategy, just call me, I am a Bitwine advisor